Ahoy Happy Crewsers!
As of June 2017, we've decided to equip all the crews on our boat with waterproof cameras. The idea is that each and everyone of you navigating on our fleet, all over the world, can capture and record beautiful memories, so that we can, in turn, create inspiring content around our activities. We will create a shared drive so that you can post all of the pictures and videos on there, which our Community Manager, Maria, can then use from our communication, externally. We really think it's important for our operational team and our marketing team, to work hand in hand.
The idea, as a company, has indeed always been to create content that is a 100 % genuine, from the start. A strategy which, we believe, is part of our success. This is the reason why we started, for instance, the onboard diaries posts on Facebook (weekly posts from a member of crew). And now, with our latest investment, you will be better equiped to produce these posts and more, without having to rely on your personal camera! A welcome improvement.
We did register for an insurance policy on all of the gear supplied on board, but please we must remind you to be extra careful with the cameras. Yes they are waterproof but it doesn't mean salty water is any better for them than it is for our boats ;) Which is why we ask you to please rince the cameras with clear water after using them. We also ask you to please keep them away from long exposure to the sun, as it can damage the batteries.
And now, before we wrap up this post we wanted to share with you some of the latest photographs we received from our talented crew members! Thanks, and keep up the good work :)
*this is demo content